In our previous blog post, we talked about the fact that it’s important to create an adaptive retail strategy for the new reality companies find themselves in today.

We listed 5 key areas in which your company can make a difference:

• Enhanced CE,
• Increased Sales & Profits,
• Improved Operational Efficiency,
• Increased Brand Loyalty
• Doubling down on your competitive Advantage

It is stating the obvious, that a company with a strong profit and revenue growth, has a higher market value.  But this obvious constation is also backed by analysis of Mckinsey (cfr graph below).

However, how do you as a company reach this strong revenue & profit growth and how can we as Infocus Software Solutions help you in doing so?

Basically, there are 2 ways to boost your revenue & profit. Either you increase your sales, or you limit the costs of your company.

Increasing your sales, can be done by:

• Increased Market Reach: Omnichannel presence expands reach to new customer segments and increases potential revenue streams.
• Converting more potential customers: Personalized experiences and convenient shopping options lead to higher conversion rates and increased sales.
• Selling a higher average basket value
• Reduced Returns: Accurate product information and virtual try-on tools (AR/VR) reduce returns and associated costs.

Specifically in the domain of increasing your conversion rate, improving the average basket value as well as reducing the number of returns – the importance of an online experience that is seamless, personalized and executed flawlessly is key.

At Infocus software solutions, data driven analysis of the online customer journey is at the basis of tackling the conversion optimization trajectory we develop with our customers.  Based on this analysis, we pinpoint where the conversion is lacking and where the biggest opportunities lie for improvement.

Don’t hesitate to contact us to discuss what Infocus software solutions can do for you to increase your online customer journey.