In our previous blog post, we talked about the fact that it’s important to create an adaptive retail strategy for the new reality companies find themselves in today.

We listed 5 key areas in which your company can make a difference:

• Enhanced CE,
• Increased Sales & Profits,
• Improved Operational Efficiency,
• Increased Brand Loyalty
• Doubling down on your competitive Advantage

In this blog post, we’ll elaborate on Enhanced Customer Experience  and how we Infocus Software Solutions can help you as a company within the retail sector.

As the study ‘State of Fashion 2024‘ of McKinsey demonstrates, Fashion Marketers will need to engage customers more than ever. Solely relying on Performance marketing is not enough any more, brands will need to create meaningful relations with their customers so they won’t turn to the competition.

Building a strong brand, to which customers can relate, requires a User Experience that is flawless across all existing touch points.  In addition, the touch points of tomorrow – won’t be those of yesterday, yet you as a company need to go where your customers are – therefore the importance of a centralized underlying architecture that is agnostic of different touch points, is absolutely key.

We at Infocus Software Solutions , are a strong believer in the MACH infrastructure concept as a best of class practice, in order to enable your company to have the right set-up in place to be future-proof and create a seamless customer experience across all Digital Touch points.

What is MACH? Mach is an acronym for Micro-services, API-First, Cloud native and Headless approach.

• Micro-services: Individual pieces of business functionality that are independently developed, deployed and managed.
• API-first: All functionality is exposed through an API, making it possible to tie together two or more applications or services.

• Cloud-Native SaaS: Software-as-a-Service that leverages the full capabilities of the cloud, beyond storage and hosting, including elastic scaling of highly available resources. Functionality is updated automatically, eliminating the need for upgrade management.
• Headless: The front-end user experience is completely decoupled from the back-end logic, allowing for complete design freedom in creating the user interface and for connecting to other channels and devices (i.e. existing applications, IoT, A/R, Vending Machines, sensors, etc.).

Our employees at Infocus Software Solutions are all trained within these latest technologies, making sure that your company has all the necessary tools in place to be ready to tackle the challenges of the future.

Don’t hesitate to contact us if you want to learn more about how we at Infocus Software Solutions can help you staying on the forefront of innovation.